Gogi & Kelly,
Thanks for taking the time to meet with me on Friday. Based on your feedback, I've put together a few things I think you were hoping to see. Kelly, you mentioned wanting designs that shout a bit louder and create drive in a consumer, something more "advertising" than the cleaner, quieter work in my portfolio. Gogi, I think you were interested in seeing more quick-turnaround work, so I've included several examples of social assets and campaign pieces that were requested last-minute and needed by end of day.
I've also included a spec project I threw together after our meeting Friday to show you something with promotional messaging, urgency, and executions across multiple formats.
If I've misread what you were hoping to see, I'm happy to take another swing. Thanks again for the opportunity.
—Gram
Spec: Boston Fury
I put together this spec campaign after our meeting on Friday to show work that's more advertising-focused: promotional, urgent, and designed to drive purchases.
The concept is a new season merchandise drop for a fictional basketball team, the Boston Fury. The campaign includes a hero OOH poster, a product-focused Instagram post with price and promo code, an urgency-driven Instagram Story, and display banners (leaderboard, medium rectangle, skyscraper) showing how the system scales across formats.
Please note that these are rough drafts and may look unpolished in terms of hierarchy, spacing, etc.
Final Note
I've spent three years doing multi-channel campaign work at an agency, so I know how to move fast, take feedback, and ship work on deadline. My portfolio leans toward cleaner, brand-consistent design because that's what I can show publicly, but the actual work spanned social, digital ads, OOH, email, print, and video. I care about creative that not only looks good, but performs. Thanks for your time.